Ironically, i was a customer in a shop in Bordeaux that had each and very rolemaster product they could find.
The owner of this place was adamant in proposing everything that was brilliant and did not try to strangle his customer with random D20 <insert profanity here>. Alas, the french RPG market is dying out and he had to close his shop.
As far as i am concerned, what goblybyte describes is a sheer lack of "trader spirit". If your customers don't buy something, try harder to sell it. If they don't know about it, have them try.
Since i left Bordeaux for Paris, i had to use the online store. The shops i visited are cracking apart from the sheer load of WoTC stuff they pile up. No wonder people are losing interest at rpg when the retaliers are not trying to have people discover other games.
Maybe i should go there every week and ask for ICE products until it rings a bell in their mind.