If one reads the director's briefings, one will realize that release is indeed imminent. Never before has the design team used this word before, nor has it shown preview pages, talked about finishing art commissioning, discussed how Nicholas and others are making the final pass on layout, etc.
As for marketing budgets: how big a company do you think ICE is? It is small, which means there is a small marketing budget. What we can do is spread the word that the design team has now passed all the major hurdles and release is indeed imminent. This is not a drill.