Peter R I'm curious how much traffic you blog is continuing to get? I've made half a dozen D&D related posts on my blog and will look at putting up some RM content next, but realise that most of my referrals are coming from Google+ (often due to spamming relevant Communities when I've updated). Unfortunately there aren't the same numbers in the G+ RM communities (as an aside there are two main RM communities, and no points for guessing they are split between RM2 and RMSS! I'm quite surprised ICE haven't set up an official RM G+ community)
In the past 30 days it got 351 visitors who spend an average 4m 12s on the site. That sounds pretty much like they are reading articles in full.
I am publishing two posts a week. One is pure RM and the other is just roleplaying related but not exclusively Rolemaster.
Blogging is a long term investment in time and effort. As an example there is a well respected blog directory that will not even accept your blog for listing until you can prove you have been blogging regularly on rpgs for at least three months. The Google indexing algorithm takes a while to sort out what to rank your blog for. You need to build a body of work to lets that software propperly classify your blog and then continue to publish to so that they recognise you as an authority on that topic and worthy of ranking well. Additionally I hope at least some of the readers who visit will want to come back again in the future so a monthly body count of 351 this year I would hope would be double that this time next year through reader retention and a greater body of work within the search engines' indexes.
I have decided that the opbjective behind my blog is to attract as many new roleplayers and GMs into Rolemaster and most specifically D&D players. This brings in more fresh players into our game and community. I am running RM in a traditional D&D game world and there are many things that exist in D&D and that setting that do not exist in RM. I am filling those blanks or if they have already been filled then I will point potential players to those resources.
These forums are the 'go to' place if you are already an GM and you want help or advice so there is no need for a blog to offer that. Also I want to publish my own take on things and that may not be in line with the majority of other GMs. Every game is unique. I play in Warl's game and his character creation is completely unrecognisable to the way I do it. I frequently disagree with Markc but both of us have almost identical ideas on the skills of the general population in the game world. My blog reflects my take on RM at this time.